The Rift in Virtual Reality


Facebook recently acquired Oculus Rift, a company spearheading the virtual reality race. Originally a Kickstarter company, Oculus Rift has received a HUGE backlash from the buy.

Facebook has also taken a large hit on their stock prices.

Many large-scale contracts that would have benefited Oculus Rift have been pulled in the wake of the acquisition.

All in all, it has been a rough few days for both companies.

Why It’s Important:

We have seen this kind of acquisition backlash for a few years now, but it seems to be coming to a defined point with the Oculus-Facebook deal.

People are coming to understand the depth of power large media companies have at their disposal. Many Americans are frightened by the access to personal information that Facebook, Google and like entities have at their fingertips.

Oculus Rift gives Facebook the power to mold the ENTIRE user experience around exactly what they want you to see.

That is a scary proposition.

On a more personal level, don’t we all love a good underdog story?

That is why Kickstarter campaigns have so much power, because underdogs sell. We want small things to grow. We like to see the weak guy kick ass and take names. It makes us feel like we have the ability to succeed, regardless of our status.

So when a little company fighting to revolutionize the world gets bought out by a big company that we fear, of course there is going to be major backlash. And with the Acquisition Wars happening right now between the digital conglomerates, we have every right to feel that way.

While I think the acquisition could be great for the VR race, it worries me that media conglomerates like Facebook and Google will be spearheading the initiative instead of fledgling companies.

We are depriving the market of new ideas and businesses as they get bought up by these titans.

Let me get up on my soapbox real quick.

This is a pivotal time in the digital world. As consumers, we have to find our place within the sphere.

The only way to battle the conglomerates is to hit them where it hurts.

You just have to stop looking, and start speaking.

Making our opinions known and keeping companies in check is fundamental to holding our power within the digital ecosystem.

So gripe, complain, blog, and/or protest.

Do what you have to do to make your voice heard.

We ARE their revenue streams.

Without us they are nothing.

Let’s bring the power back to the people.


Thanks for reading. Fight the man, get off of Facebook and read all of my blogs instead.

Comment below, I read somewhere that it is good for you or something.

Peace Out Cub Scout


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